IT’S ALL ABOUT RELATIONS – Part I – The Experiential Tourism
The Relational or Experiential tourism in Sicily
Experiential tourism…Happiness and success are based all about relations … in all fields
For years I worked about the concept of Relational or experiential tourism to be applied in Sicily. With this intention , I used the same method which whom I “live” my holidays around the world.
To begin with , I think that the future of luxury tourism is not in products but in “experiences”.
Future is Experience .
“Experiences” is the new luxury tourism brand.
As a matter of fact , I’ve always been an “advocate”for experiential travel . The first thing I ask myself, at the end of the holiday is :
what made the most impact on me ? The luxury of hotels ? the landscape? the food? the interaction with locals??
Each of this things left me something . Above all, what impressed me more, was the relationship established with some people I met . As well as the smiles of the locals .
Pondering why, I find relationships helped me with most things I do. And tourism is no exception.
To get back to the point, what still now I remember it’s not the date of construction of a church or a palace . My memories of my trips are for exemple a meal consummed with “new friends” . Clients that for me are no tourists but friends. And , with whom I’m still in good relationships.
It’s a popular myth in the travel industry that the very rich only play golf and go to spas. Or, they only do a safari if a tent camp has marble floors. Wealth is not enough..
Indeed, it is not any more about marble suites or gold-leaf interiors. …“
True luxury is slowing down. The wealthy people talked about returning luxury to its roots. They want something precious and rare. But most important, they invest in emotional value.
For this reason, upscale traveler expectations are evolving. It’s necessary to understand that luxury means crafting a “Wow” experience. In other words, people are searching for unique destinations and good memories . They prefer to travel off the beaten path. In any case, they prioritize truly exclusive, one-of-a-kind experiences.
The Relational tourism it lets you tap into a local resource that others can’t. It gets you in private visits.
Experiential travel is a form of tourism in which people focus on experiencing a country or a particular place. Consequently , they are connected to its history, people and culture. And it’s growing fast.
Similarly , when I travel , I have only a real interest. To interact in a genuine way with other people and cultures.
It is the evolution of the concept of luxury travel . It’s no longer based on owning some goods, but on relational well-being. The journey is an experience. It’s made of meetings , knowledge and sharing of passions.
With this in mind, clients look to make authentic connections. On an emotional, spiritual , social and intellectual level.
Consequently, the added value of experiential tourism is, the emotional element that has an impact on memory.
In a relational holiday, the tourist learns something. In other words, he returns home not only with the photos but with the memory of the tour. Above all, with the emotions of an experience and an enriched cultural baggage.
Sicily is a combination of experiences and relations ..
With this in mind , a travel to Sicily gives the opportunity to live the relational tourism.
Sicily connects clients with special places, amazing people and a great culture.
Given these points, Relational or Experiential tourism MUST BE
GENUINE and LOCAL
PUT VISITORS NEEDS COME FIRST
USE THE STORYTELLING TECHNIQUES
To sum up, I can say that Relational or Experiential tourism must be:
APPETITE for HEART and MIND
In short, Sicily is all this and more… believe me
Speaking of emotions, experiences and places, I suggest you read also this article dedicated to a place in Sicily able to transmit unique emotions
Original article from Sicily in my Pocket
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